304 Ruby Opera is a very opaque, pinup cherry red with very fine shimmer running through it. To me the shimmer is almost invisible but does catch the light and make the lips look fuller and plumper. The texture is very thicker and is really noticeable on the lips, if you likelightweight lipsticks stay away from these. It formula does not dry onto the lips so it is easy to smudge. It can settle into fine lines and can feather out of the lip line, so be cautious with the bright, bold colours. These lip colours also have a very fruity smell, almost a mango/papaya combination that you can smell throughout the wear time. The lip colours come in glossy gold mirrored tubes which I like and has tear drop applicator, making it easy to reach the inner corners of the mouth.